Local GEO Playbook
For local services and multi-location brands. Entity clarity, NAP consistency, reviews, local entities.
Open
GEO Playbooks: step-by-step to earn AI citations
Actionable, lightweight, and field-tested. Implement AI-First SEO and Generative Indexing to get cited by ChatGPT, Perplexity, Gemini & Copilot.
Choose your playbook
E-commerce GEO Playbook
Product entities, variant schema, AI-first faceted discovery, PDP speed & provenance.
OpenSaaS GEO Playbook
Feature entities, docs & changelog schema, solution pages, AI-friendly pricing comparatives.
OpenWordPress GEO Playbook
AI sitemap, Yoast + custom JSON-LD, robots policies for AI crawlers, lightweight design.
OpenLocal GEO Playbook
- Entities: Organization, LocalBusiness subtype, service areas, opening hours, phone, address.
- Schema: `Organization` + `LocalBusiness` + `Service` on service pages; authorship on blog posts.
- AI sitemap: Prioritize city/service pillars; update
lastmodon seasonal offers. - Robots: Allow GPTBot/PerplexityBot/ClaudeBot; block aggressive scrapers if needed.
- Proof: Reviews, photos, case studies; local citations consistent (NAP).
Continue with What is GEO and AI-First SEO for strategy.
E-commerce GEO Playbook
- Entities: Product, Brand, Offer, Review, FAQ; variant attributes exposed (size/color/material).
- Schema: Rich `Product` JSON-LD with `aggregateRating`, `offers`, `brand`, `isRelatedTo` to collections.
- AI sitemap: Pillar collections first; curate evergreen PDPs with strong proof & low returns.
- Performance: Inline SVG, lazy images, cache hints; LCP < 2.5s.
- Proof: UGC, returns policy, sustainability/provenance; trust badges (lightweight).
See Generative Indexing for crawler flow and entity graph.
SaaS GEO Playbook
- Entities: SoftwareApplication, Feature, Integration, Industry, Persona.
- Schema: `SoftwareApplication` on product pages; `HowTo`/`FAQPage` on docs; `Event` for webinars.
- AI sitemap: Prioritize solution hubs, features, integrations, pricing, case studies.
- Governance: Change log, release notes, security page; authorship across content.
- Proof: Case studies with metrics; testimonials w/ role + company.
Cross-link to Case Studies and Tools for measurement.
WordPress GEO Playbook
- AI-First setup: Enable AI sitemap; keep Yoast sitemap as index.
- JSON-LD: Inject Yoast-safe GEO graph on pillar pages only (Elementor HTML widget).
- Robots: Explicit allow for GPTBot, PerplexityBot, ClaudeBot; block noisy scrapers if needed.
- Speed: Inline CSS scoped, SVG icons, lazy images, server cache (LWS Optimize), CDN (LWS).
- Proof: Publish case studies, authorship, security.txt.
Read AI-First SEO and GEO Glossary to complete your entity graph.
Download the GEO Starter Playbook
One checklist to implement entities, schema depth, AI sitemap, and crawler policies across your site.
Measure what matters: citations
Primary KPIs
- AI citation rate in Perplexity / Copilot / ChatGPT browsing
- Entity coverage across pillars & glossary
- AI-assisted conversions and pipeline influence
How to track
- Log references from AI tools; annotate in analytics
- Monitor branded queries in answer engines
- Compare SERP vs AI answer visibility over time
FAQ — GEO Playbooks
Are these playbooks enough without backlinks?
Backlinks help, but entity clarity, schema depth and evidence often move the needle faster for AI citations.
Do I need a separate AI sitemap?
Yes. Keep the classic sitemap for search engines and use /ai-sitemap.xml to prioritize pillars for answer engines.
Can I apply multiple playbooks?
Absolutely. Start with your primary model (Local/E-com/SaaS/WordPress), then layer others as you expand.
Implement GEO today
Be the source AI trusts. Use these playbooks to earn citations across answer engines.
